On-line Marketing
Online Marketing is all about being found
Being successful on-line means you need to understand how people find your site, encourage more of them to go there and have an appealing page with a clear call to action ready for them when they land.
Web traffic is driven by keywords and referral from other sites. You need to understand how these relate back to the story you want to tell, if it's to work properly for you.
Techniques like pay per click drive traffic to your site and measure what the words are that people actually use. Then you can build those words into the right places on your site and into your other collateral - including the telemarketing calls that we will carry out for you.
What we can offer you
We work with a number of professionals who can
- Help you understand how this all fits together through e-books, training materials, workshops and one to one consultancy
- Manage a pay per click campaign for you
- Carry out Search Engine optimisation on your site
- Design and deliver web-sites for you.
How we integrate on-line and Telemarketing
One very fruitful approach that you might consider is to offer white papers or other proofs of your expertise through the site in exchange for permission for you to contact them. Over time you will build a powerful database of potential clients who can be very effectively qualified by an structured telemarketing campaign..
Need More Sales work in partnership with professionals in each of these areas to help you get the most out of the telemarketing work we carry out for you.
One workshop that you might find useful as an introduction is Punchaboveyourweight - you can find out more here.