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Need More Sales? Business to Business Telemarketing

Customer Service and Retention

Telemarketing can improve customer service and retention

Maintaining a healthy customer base means acquiring new customers and holding onto the ones you've got. The core skills of the telemarketer can be used on the retention side of the equation as well.

It can be invaluable in retention and customer loyalty campaigns by making attractive offers to existing clients or initiating cross-selling or up-selling activity. It can set the scene for a further visit from the account manager who can develop the ongoing relationship with the customers as they are ready to move to the next stage.

Managing complex relationships with a sizeable number of clients involves having good records. Effective communication means you should know the recency, frequency and value of the orders that the client places with you. In circumstances where client management largely happens face to face, telemarketing can be a valuable addition to the mix by helping to establish how the customer feels about the relationship and can uncover areas where sales are being missed.

Telemarketing in Membership and Business Support organisations

Many organisations need to look after their clients or retrieve the situation if the relationship is coming to a premature end.. The issue of the lapsed member for not for profit membership organisations is a case in point. A timely reminder can significantly improve the resubscription rate of lapsed members as can the making of a particular offer. TeleMarketing is uniquely well placed to deliver these results - perhaps in tandem with a direct mail campaign.
 

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