How We Do Telemarketing
Telemarketing can deliver the extra appointments you need.
It can also help you research what the market needs or clean up your list so that if you do a hard copy mailer you are sure that you are only sending it to the right people.
Our approach is to spend enough time with you so we can truly appreciate how your business works - these set up days involve us going through your offer and the way you present it so that our team can act as your outbound sales team. We will develop a pitch skeleton to be agreed with yourselves before we go live.
In practice we have our team work on your project one or two days a week - this prevents them going stale and lets us feed back the results to you as the project proceeds. To give you a feel of the way we operate we've set out a typical week in the life of our of our team plus a couple of case studies.
Case Study - Corporate Communication Client
Scope of the Project
- To build a new database within the agreed target markets
- To generate opportunities and set qualified appointments within the agreed criteria
- Target Audience: Conference Organisers, PR Agencies, Major Corporates, Public Sector, FSA
- Decision Maker: Marketing Manager, HR Manager, Communications Manager
- Trial Project across 14 days, target of 15 appointments
Results
The project generated 31 appointments, 16 above target. This equated to an appointment every 3 hours of calling in target sectors against specific criteria.
